Soccer Front & Center Manifesto

Minute Media is proud to announce our Soccer Front & Center (Soccer FC) strategy which doubles down our efforts within US Soccer from an athlete, fan and overall game perspective. To dive deeper into Soccer FC and Minute Media's dedication to US Soccer, our SVP of US Soccer Business Development, Fabio Sa, wrote the following Soccer Manifesto.

As one of the strongest sports video powerhouses in the USA, you already know that here we love ALL sports. Basketball, Baseball, Football, Hockey, MMA, Athletics, esports, you name it. We love them all.

But we're particularly obsessed about one, and that's Soccer. We have been living and breathing the beautiful game not only since day one of our business, but since even before we were born as a company.Soccer is the one thing that unites us all, domestically and internationally and, as a Global Authority in the game, the time has come for us to put it front and center also here, in the United States of America.

It's about honoring legends like Michelle Akers, Mia Hamm, Abby Wambach, Tony Meola, Alexi Lalas, Cobi Jones, amongst many more, who have fought their way into the spotlight. It's about having grown up following generations of extremely talented and successful athletes like Carli Lloyd, Megan Rapinoe, Alex Morgan, Landon Donovan, DaMarcus Beasley, Clint Dempsey, plus their counterparts David Beckham, Kaká, Marta Vieira da Silva, Wayne Rooney, Birgit Prinz, Christine Sinclair, Zlatan Ibrahimović, David Villa...- local and global stars who managed to turn Soccer into one of those "American Sports" pillars we have always loved so much.

Of course it's about the results on the pitch, the World Cups and Olympic medals our Women have already brought us, and the Continental supremacy and Global relevance that our Men fight for every day. But it's also so much more than that.

It's about how America is changing the whole Global Soccer Ecosystem.

It's about seeing record viewership on the world's biggest soccer leagues in the US, with the most relevantTV rights being negotiated by the billions of dollars. It's about turning our national leagues to world-class level. Talent importers, yes, but also exporters. It's about being proud to see our top homegrown talent playin all major leagues in Europe, starters and even stars at tier-1 clubs in England, Italy, Spain, Germany...It's about the US progressively becoming a magnet to the great names and, at the same time, playing a lead role in most of the big investments abroad in Global Football.

It's about putting Soccer FRONT & CENTER. Soccer F.C. Not only in 2026. Now.

Here at Minute Media we have the perfect combination of the voice of the athletes on the The Players' Tribune, the global authority on the beautiful game on 90min and the power of the passionate fans within our hyper-local fandom network on FanSided.

We're committed to uplifting the voices of the Soccer players, men and women, and everything that is important to them. We're committed to creating and fostering a nation-wide, hyper-local network of fan sites for each and all of our men & women leagues' teams, tapping into the local communities and their unique passion for their banners. We're committed to covering the game from a US-perspective, in both English and Spanish, bringing highlights, in-depth coverage, original content, exclusive interviews, podcasts and much more to our hundreds of millions of soccer fans every single day of the year.

This is who we are. Players. Fans. Experts. All together forming "Soccer F.C.". #SoccerFrontandCenter. Welcome to the best season of our lives.

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