Minute Media has announced the promotion of Lynelle Muller to Senior Vice President of Marketing at Minute Media. As part of the new role, Muller will oversee the parent company’s corporate marketing initiatives inclusive of branding, positioning, public relations, social media and experiential marketing.
“Lynelle's near-decade journey with Minute Media has been a testament to her commitment to our company’s mission and purpose, allowing her to fully showcase her strategic vision and creative thinking that has been monumental for the success of our company. We are confident that Lynelle's new role will enable her to continue guiding the brand as we continue to grow and expand globally,” said Rich Routman, President of Minute Media.
In 2023 ahead of the Women’s World Cup, Lynelle and team launched Minute Media’s annual impact marketing campaign, Here To Stay, which has become an ongoing corporate franchise dedicated to elevating women across all sports. Prior to this role, Lynelle served as the VP & Senior Director of Global Marketing at Minute Media. Lynelle has also held integrated marketing positions at Condé Nast, Meredith and Sporting News in addition to media planning roles at PHD Media, an Omnicom Media Group agency.
Lynelle graduated from Pennsylvania State University with a Bachelor of Arts in Advertising and PR and a double minor in Business and Psychology. She currently lives in Pittsburgh with her husband as well as her daughter who serves as her inspiration for championing women in leadership roles and continues to seek out communities who share that mission.
