Today, The Duel, a strategic partnership between the innovative sports-tech entertainment company, FanDuel Group, and global publishing platform, Minute Media, celebrates its first full year of operation with tremendous growth and success!
The Duel (www.fanduel.com/theduel) is a fan-centric digital platform focused on fantasy sports and sports betting news and information and is powered by Minute Media’s proprietary publishing technology. This strategic partnership brings together authentic, fan-fueled editorial content alongside expert-led video and audio programming for fantasy sports and betting fanatics.
A year into operation, The Duel has seen 3,364% YOY growth in unique users, most of which is fueled by organic search and supported by notable content partnerships such as Apple News, Google News, Flipboard and Smart. The partnership has amounted to 20M+ monthly video streams across The Duel as well as Minute Media’s video distribution platform, consisting of like-minded websites.
In addition to the audience reach increase, The Duel has seen healthy engagement rates with session duration averaging 5-6 minutes. This can be largely attributed to Minute Media’s tech-first approach to publishing, which includes its arsenal of audience engagement tools such as sports betting widgets and content recirculation solutions.
Underpinned by Minute Media’s proprietary publishing platform, The Duel is a hub for the most popular fantasy sports, betting, and sports entertainment content across the NFL, NBA, MLB, NCAAF, NCAAB, and PGA. The platform also features expert audio and video content from popular FanDuel personalities including JJ Zachariason, Jim Sannes, and Brandon Gdula. Whether fans are doing research for their fantasy lineups or looking for trending sports news, The Duel has something for everyone.
The Duel in the Press:
FanDuel Bids For First-Party Data And Audiences With New Content Play