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“I want to get into esports.”
We hear you. Esports is on every brand and publisher’s radar – the question is, with such a complex and global ecosystem, where do you even begin? Two years ago, we threw ourselves into the world of esports and a year ago launched our global esports platform, DBLTAP – the stories beyond the stage.
Today we are excited to share our first annual DBTLAP insights report,“What Brands Need to Understand about Esports,” designed to help you not only understand where to begin, but also how to. Click here to download the report.
Like any predominantly millennial audience, esports fans expect authenticity and are quick to call out when brands fall short. It is our mission to be your trusted partner as you explore the opportunity ahead, understand what it means for your brand, and activate against this underleveraged audience. We think you’ll have a lot of fun along the way.
In this report, we outline 5 Things Brands Need to Understand about Esports
1. NOT ALL ESPORTS ARE CREATED EQUAL.
Games vary by audience, format, regional popularity, platform and much more. These differences matter to your brand, so it’s key to understand them to know where your audience lies.
2. FANS AREN’T WHERE YOU EXPECT TO FIND THEM
There are gamer-specific platforms, and unique ways fans use the more popular, well known ones. To reach and engage audiences digitally, its essential to understand the platforms they are on and how they use them.
3. TRADITIONAL SPORTS ARE MOVING INTO ESPORTS
Traditional sports have observed their own aging demographic combined with the shift of younger audiences into esports and are now starting to invest. Their experience is introducing more robust business models and the opportunities are further expanding.
4. THE OPPORTUNITY FOR BRANDS IS WIDE OPEN
The esports audience is as digitally savvy and lifestyle conscious as any of their peers. The relationship between pros, teams and audiences lives beyond the tournament stage providing an abundance of opportunities that non-endemic brands have yet to fully explore.
5. THE RULES OF STORYTELLING STILL APPLY
Traditional sports have long leveraged the power of media to create content that extends fan engagement beyond the season and the game. In esports, storytelling that shines a light on the players and personalities is just getting started.
Filled with original audience insights, industry data and many real-world examples, we hope our first annual esports report will be a tool you can refer to again and again. Any questions, don’t hesitate to reach out. We’re excited to share our knowledge and experience with you and look forward to being a trusted partner for years to come.
Duncan McMonagle
GM, Esports and Global SVP, Minute Media
dbltp@minutemedia.com
